Every artist starts out on the same journey. They begin from nothing and endeavor to become a huge star all across the globe. Now, that isn’t easy, but it is certainly possible and even the most successful artists had to start somewhere. However, it relies heavily on the amount of sales your music makes.
After all, the number of sales you make reflects your popularity. If you aren’t a hit with your audience, then it is highly unlikely that you’ll become someone who sells out arenas. Therefore, it’s vital that you concentrate on making high quality music, but also on learning how to increase your sales. So, we’ve compiled a list of top tips that will help you increase your music sales and create a name for yourself in your particular genre…
Give yourself 3 months before your release date
You may not realize it, but producing music and releasing it straight away is not optimal whatsoever. Why? Because you leave yourself no time at all to create awareness and build hype. So, you should announce your release date for at least 3 months in the future. By doing this, you’ll be able to get the word out and prepare people to buy your album that you’ve worked so hard on.
Contact music bloggers
Content marketing is hugely popular right now. So, why not contact several music bloggers from your genre and ask them to review your music, or write a general post about it. The more you contact, the more you’ll likely have some content published about you and subsequently the larger audience you’re reaching.
However, it’s important to be realistic. There’s no good targeting blogs that only cover huge starts if you’re currently unsigned. Target ones that cover your type of music and stature, and your fanbase will eventually start growing. Also, make sure you reach out to bloggers who have a site which includes your genre of music!
Get your music on Spotify
Spotify is a massive music streaming platform, and millions of people use it every single day. Now, users will often try and source new music that they can listen to. So, if you can get your music on a large playlist, there’s a great chance that people will come across it. Then, if they like what they’ll hear, you’ll gain new fans!
These days, hashtags are incredibly powerful, and they highlight exactly what people are searching for. Therefore, you should scour Instagram and Twitter for hashtags that are relevant to your music and genre, and start posting using those hashtags. This way more people will be able to discover you.
Make time for your fans
There are sometimes almost too many choices when it comes to music, which means that you could potentially become irrelevant very quickly. To avoid this, you need to make sure you constantly interact with your followers. Inform them of new music, remind them of music that is already out and take time to answer their questions.
By building a relationship with your fans, they’ll feel like they have a solid connection with you as an artist. This will only breed loyalty and love, and will ensure that your fans will stay by your side, spread the word and watch out for your latest releases. On the other hand, if you don’t respond or inform, they’ll most likely become disinterested and forget about you.
It’s a harsh reality, but it’s extremely true. If you regularly interact with your fans, then eventually you’ll forge two sets of fans. The common fans which love your music, and then the ‘super fans’. These are the fans that will follow you everywhere, will buy all of your merchandise no matter what and frequently promote your music.
Host a free live performance through social media
People love free content, and there is no better way to make your name for yourself than to host a free live performance on social media. Everyone is on social media these days, and if you utilize something like Facebook live stream, people will be exposed to your style of music. Essentially, the more listeners you get, the more people know about you, which is what you want!
Perform your music live on a video streaming services.
This a great thing to do, as on many of these services you can promote your post, so you reach a much larger audience. Now, if you invest slightly, you’ll be able to reach an audience beyond those fans that already like your page.
Build relationships with influencers
You know how the old adage goes – it’s who you know, not what you know! This applies perfectly to the music industry. So, focus on building relationships with influencers as this can provide you with tremendous exposure. Just imagine a Facebook post from someone who has millions of followers.
But, of course, this can be a difficult challenge. So, regular message them and explain what you’re trying to do, and also attend networking events and conferences.
Make YouTube covers
Ultimately, you want your posts to rank highly in the search engine. Now, while a mass audience may not be searching for you directly, they will no doubt be searching for a popular song. So, make a high quality cover of a popular song and try to get your name out there by ranking highly.