Nowadays, up and coming artists become so obsessed with chasing a record deal that they forget about the one thing that will get them there – creating quality music. While a label will help to increase your exposure, income and success; you first need to concentrate on growing as an artist. So, in this article we’ve compiled a list of 6 ways to successfully launch your hip hop career locally.
But first, we want to remind you to check out our recent post on ‘How to increase your music sales’. It harmonizes nicely with this article, as ultimately the key to your success is how popular you are with your audience. Also, if you need help with promotion but lack the required time, then why not check out Music Hunter promotion platform?
Anyway, here are our 6 tips…
Creating quality music is the basic fundamentals to developing into a successful artist. So, don’t worry about anything else to begin with, just focus on producing the best music that you can frequently. Having below-par songs will only hinder your growth, as your audience may well be put off by too many bad songs.
By becoming a hip hop artist, you’re essentially becoming a one-man army. You will be the image that producers work with, promoters book and labels sign. So, you need to forge a solid identity and brand that people will be drawn to. This ranges from your promotional posters, to the way you act in your music videos. Establish a strong persona that the masses will recognize instantly.
Yes, working on your own music is crucial and the moment you stop working hard is the moment you fall behind your competition. However, collaboration with fellow musicians and DJ’s can actually put you on an upwards trajectory. You see, if a great DJ remixes your music for example, that is a whole new audience that you’ll be exposed to.
It’s great to have big dreams and big goals, and as an artist they’ll most likely be to play at a sold-out arena. But, those things take time, perseverance and patience. They certainly don’t come overnight. So, start small by impressing at local shows and festivals and start to build a name for yourself.
Not only will it build your name, it will also enhance your confidence and experience, so you’ll be well prepared for the bigger events. Listen, even the biggest names on the hip hop scene had to start somewhere, just like you.
An excellent idea is to gather your best songs, and combine them on a mixtape with songs from well-known artists from your genre. Then, offer the mixtape for free on social media platforms, torrent sites, and mixtape sites such as DatPiff. Again, by sharing your music, you’ll be putting your name out there and growing your reputation.
All artists would love to hear their music on the big radio stations that have millions of listeners tuning in. However, you need to be realistic. Those established radio stations will typically only accept music from signed artists that are well-known and successful.
But, don’t let that bring your confidence or motivation levels down. Start with the local radio stations, and if you’re music is high quality you’ll eventually end up on those big ones.