New electronic music is being released every single day, and this means there is huge competition every time you release yours. Therefore, it’s crucial that you spend time marketing to ensure you give yourself the best chance of success. However, the majority of electronic music producers aren’t aware of any marketing strategies, which is why they don’t utilize them.
So, here are some effective marketing strategies that you can use for your next electronic music release…
Make sure your music is high quality
At the end of the day, you won’t capture anyone’s attention if your music is below par. That’s why it’s incredibly important that you emphasize the quality of your tracks, your shows and your songwriting if you want to secure true fans. Although this one isn’t necessarily a marketing technique, it’s arguably the most critical aspect of your marketing campaign.
Create a website
These days, everything revolves around the internet. Billions of people are on the web every single day, so, if you don’t have a website your missing out on a huge potential audience. Once you’ve got your site set up, stock it full of value and make it look attractive. Next, create a email subscription, and ask visitors to sign up in exchange for a 5 free tracks. Do all of this at least 3 months before, so by the time your release date comes around you’ll have a list of people to email about the release.
Use a digital distribution service
Create a profile with a digital distribution service such as CDBaby, Tunecore, Ditto or MondoTunes. Then, once you’re ready to release your music, you can also upload it to these sites and they’ll send it out to a variety of stores of your choosing. Make sure you include your contact information!
Don’t forget about the power of Soundcloud
Tons of artists use Soundcloud, and that’s because its free, easy and effective to upload your music. You’ll have access to an endless amount of audiences, and if your music is the next best hit, you could reach fame overnight. Now, it wouldn’t be wise to expect that, but at the very least you’ll reach new people, and receive plenty of valuable comments.
Upload it to your YouTube channel
People love video’s, and that’s because visual content allows people to connect on a deeper level with something. So, create a simple video to go along with your soundtrack, and upload it to your YouTube channel. It is free, and it’s the second largest search engine in the world so you could potentially end up with thousands, or even millions of views. For instance, Beyoncé created the video for ‘7/11’ on her smartphone, and this has over 440 million views currently.
Create a playlist on Spotify
A great way to get exposure on a massive music streaming platform such as Spotify is to hook onto bigger named artists. So, create a playlist featuring popular songs from well-known artists, and include a couple of your own songs in there. Then, people who are searching for those popular songs and artists will come across the playlist, and in the process your songs too. Now, if your tracks are outstanding, you may gain some fans.
Be active on social media
Nowadays, social media is gigantic, and you’ll struggle to find anyone who isn’t using a certain social media platform. Therefore, it makes sense to put effort into building a presence, and subsequently a following. Make sure you post regularly to keep in touch with your following, and when it comes to releasing music, promote heavily. The bigger presence your forge, the more exposure your music will receive.